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Play free bingo games online for fun: ASA find in favour of Betfred

Betfred responded to the complaint, claiming that, as per the BCAP Code, the ad did not portray gambling as being indispensable or taking priority in life. They said that the people included in the ad were playing bingo whilst going about other routine activities, they were not prioritising it by playing bingo instead of doing other things and their enjoyment of their other activities was not affected by the fact they were gambling. Betfred also stated that the ad showed a range of activities being undertaken by a variety of different people – there was not just one person playing bingo whilst going about all the activities – and that gambling was not suggested to be an important part of any of them.

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